Waterville Valley's 
Hometown Market

Great Coffee, Fresh Produce, Deli, and Convenience


Originally opened in 1978, the quaint country store reopened under its original name in September 2019 by high school sweethearts Barb and Tom Prendergast of Cape Cod. Dedicated to marrying new with old, the Prendergasts are eager and determined to bring back the ‘Mom and Pop shop’ feel to the close knit community of Waterville Valley, NH located in the heart of the White Mountains. Our store is mask friendly and we hope you are too! We still have masks available for purchase at just $1 if you do not have one.


A wide variety of fresh produce from Smiley’s in North Woodstock, Village Frozen Meals in Milford, NH, Dole & Bailey Pop Up Butcher Shop, baked goods, groceries, beer and wine, household needs, souvenirs, even fresh flowers!

& Convenience


& Wine


Due to COVID-19 and its effects around in our community, Jugtown Country Store offers FREE contact-less curbside pickup and local delivery within Waterville Valley, NH Sunday–Thursday. Delivery orders must be placed at least 24-Hours in advance and total $20.00 or more. You may place an order for pick-up or delivery via our form linked below! Please wait for one of our associates to contact you about your order. We will call you to complete your order and take payment. We are grateful for your support during this difficult time.


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Love the hometown feel and friendly staff!

— Beverly

Great to have our town store back!